Percentage of Internet Users Clicking on Display Ads Down by 50%
Posted on | October 1, 2009 | 9 Comments
New study is out that says internet ad clicking is down by 50%.
The percentage of U.S. Internet users who click on display ads has fallen 50 percent in the last two years, according to a study by comScore, Starcom and Tacoda. (link)
The big takeaway from researchers is that display ads should be measured by something other than click-through. Shelby Bonnie, former CEO of CNET, agrees and laid out a few ideas on TechCrunch.
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Category: Online Revenue
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9 Responses to “Percentage of Internet Users Clicking on Display Ads Down by 50%”
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"there's nothing like having a vision, imagining it, making it, then having it work, especially if your very being depends on it"
October 2nd, 2009 @ 1:54 pm
By display ads do they mean banners or picture ads, or text ads, or both?
Well worded text ads almost always outperform image ads.
A well worded text ad, when placed in front of a targetted audience, should always do well.
October 5th, 2009 @ 10:41 pm
i think that is now not a new thing to any user… All are able to understand know wt is the ads… they are text, pics or any banner… i just close these windows…
regards
cleon dann
October 11th, 2009 @ 11:10 pm
i think that it is obvious… Now everyone know this and that page is for add… i really doesn’t read or click on any add…But sometimes they will congratulate themselves when we were click on it by mistake…
regards
cleon dann
October 16th, 2009 @ 1:39 am
this is not a big issue.. i m working in IT company and i think it doesn’t matter to me really if i clik thm by mistake… for the time sake… i used to come fka200 weekly.. and there is not any new blog posted from last two or three weeks…
October 19th, 2009 @ 2:02 am
Cleon,
Currently a lot of things going on which aren’t exactly preventing me from blogging, but require my attention and finding the interesting and unique articles to blog aren’t at the top of my list, sadly.
Fixing a lot of things that have “gone bad”, so hopefully will be back blogging 3-4 times/week again about domaining news and different things soon.
Crossing my fingers, but also need to get things stabilized before I push the blog a bit. I had to stop because I was doing the blogging for fun, so when real business issues started coming up, it was the first that had to be put on hold.
Long needed vacations don’t exactly always work out the best… so I’ve screwed up some things
. After I get some stuff sorted out, I’m hoping for a fully updated look + new features THEN I’ll be back. Hopefully in the first week or two of November!
Appreciate all your comments!
October 20th, 2009 @ 11:58 pm
Well…all what i want to say is interesting…it is really very interesting post…
October 26th, 2009 @ 12:52 am
hi,, there is cleon … hey sammy.. u can take your time… u will take your time… Fka 200 i one of the best site and prevention is also a needed work..
regards
cleon dann
November 7th, 2009 @ 6:57 am
hey sammy… how’s u.. i have just read another post at fka and it’s better 2 see something after long period..
regards
cleon
November 17th, 2009 @ 5:37 am
ya even me to glad to see a new post on fka200.com after a very long time period….