Google And DoubleClick Deal Finally OK’d – $3.1Billion Deal Goes Through
Posted on | March 11, 2008 | 1 Comment
Google Inc.’s long-anticipated acquisition of online ad service DoubleClick Inc. is expected to turn the Internet search leader into an even more powerful marketing vehicle that’s fueled by better insights about consumers.
We all heard about this deal a while ago and everyone went nuts at the $3,100,000,000 price tag. Well, it’s officially… things went through OK for Google and they have been granted the right to own DoubleClick.
The $3.1 billion deal, completed Tuesday after nearly a year of regulatory wrangling, also may intensify the pressure on Microsoft Corp. and Yahoo Inc. to resolve their stormy courtship so they don’t risk further distractions while Google tries to sprint further ahead in the race for Internet advertising.
The final wait was because of Europe’s anti-trust regulators, but it has all been taken care of now and they got their green light. This deal is a huge and definitely puts Google way ahead of Microsoft and Yahoo! in terms of online advertising. Hell… they almost seem unstoppable now. A merge with Yahoo! and Microsoft might actually be a good thing now. Who knows the plans Google has for DoubleClick, but hopefully we start seeing a rise in our AdSense earnings. The past week was alright, but today there was a bit of a slump. Maybe there will be an integration of DoubleClick advertisers with AdSense’s contextual network? Maybe (doubtful).
Tags: Advertising > company merger > double click > doubleclick > google > google and double click
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One Response to “Google And DoubleClick Deal Finally OK’d – $3.1Billion Deal Goes Through”
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March 11th, 2008 @ 6:19 pm
did you not get the memo yet???
KOBE. BRYANT. BLOG. DAY.