Without Content, You’re Relying On Word Of Mouth
Posted on | February 6, 2008 | 1 Comment
Lately I’ve been seeing a lot of awkward sites (Youtube Video Sites??) that just have random pictures and/or Youtube videos on them. Sometimes I take the time out if it’s on a forum and someone is asking for a review to let them know: Without content, you aren’t really going to be getting much search engine traffic. I usually get a reply with “OK,” “thanks,” “whatever.” Alright I say. Two weeks later, sometimes people actually resend me a message asking me for help.
My suggestion? Add text to the website, damnit! You can’t really survive in search engines without text. Sure if you have a wallpaper site you can make it with alt tags on your images, but YouTube videos? Use descriptions! [WARNING: I'm not promoting YouTube video sites... they do have something in their TOS stating something about these sites... just trying to make a point] Imagine adding a paragraphs worth of description of the video underneath it and emphasizing some keywords using bold, italics, or underline! I can pretty much guarantee you more traffic if you use these techniques. If you don’t add text and aren’t getting proper search engine traffic (this is subjective and depends on the amount of pages indexed), you are relying on word of mouth for traffic. Word of mouth includes using forum signature links (also a mini part of SEO), asking for reviews, putting up non-text sites and hoping people talk about it, getting better ranks in social networking sites, etc.
If you don’t care to do all of this for your site (some people automate things and don’t want to touch the site afterwards, but some people actually go through the time and effort and choose videos to provide to their traffic), at least start working with traffic techniques such as link building, and social networking sites. Sites like BlogEngage, Mixx, Digg, StumbleUpon can send you a lot of traffic if done properly. Getting traffic to sites that don’t have unique content and/or no text are going to be hard to monetize properly. Your best options if you haven’t started in a niche is to choose something you like. A niche where you would actually be happy to blog about. Recently I started a blog for my friend and he gets excited as hell to blog whenever news comes out related to his niche; which is pretty much every day. Just like Fka200.com, I’ve been witnessing the increase in organic traffic to his new blog–which has been up properly since December 2007.
The point is for the people who have been trying to get anywhere using AdSense on these types of sites aren’t getting anywhere just sitting around and waiting. You need to do something to get traffic. Sit down, look at your options, and even decide to start a real unique content site on the side. This will hopefully create a real revenue source for you if you aren’t getting anywhere with your current site. Unique, Unique, Unique!
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February 6th, 2008 @ 5:45 pm
I agree 100%. Content is the King. Creating useful, quality content will increase the chances of users to come back to your website again and again.